What We Do

It Starts With
the Ear.

Every service we offer is anchored in a timeless truth — great brands are not just seen, they are heard. We build campaigns on a solid audio foundation, then extend them across every channel your customers use.

01

Radio & Audio Advertising

"The most personal medium in local advertising."

Radio is not a relic — it's the cornerstone of every strong local campaign. With nearly 29 years of radio expertise, Warren Orey and the Tower Point team write, produce, and place audio campaigns that create familiarity, build trust, and keep your brand top of mind. No one is born with eyelids for their ears.

AM and FM radio advertising
Streaming audio (Spotify, Pandora, iHeart)
Podcast advertising and sponsorships
Radio spot writing and production
Station selection and rate negotiation
Daypart strategy and scheduling
Post-buy analysis and optimization

Ideal For

The foundation of every Tower Point campaign — and the single most effective tool for local brand awareness.

02

Media Planning & Buying

"The right channel. The right rate. The right time."

Most owner-operators overpay for media and underperform because they're buying on gut instinct or a sales rep's pitch. We bring the same negotiating leverage and strategic discipline that big brands use — scaled for your budget and anchored in the 5 W's framework.

Broadcast TV and cable advertising
Radio and streaming audio
Out-of-home (billboards, transit, signage)
Print and direct mail
Programmatic display and video
Rate negotiation and contract management
Post-buy analysis and optimization

Ideal For

Best for businesses spending $5K–$100K/month on paid media who want every dollar accountable.

03

Brand Strategy & Messaging

"Know what you stand for. Say it clearly. Say it everywhere."

Before you spend a dollar on advertising, you need to know what you're saying and why anyone should care. We build brand platforms that give owner-operators a clear, ownable position in their market — and the messaging to back it up, starting with how it sounds.

Competitive landscape analysis
Brand positioning and differentiation
Core messaging and value proposition
Tone of voice and brand personality
Tagline and campaign concept development
Brand standards and usage guidelines
Internal alignment workshops

Ideal For

Best for businesses launching, rebranding, or struggling to explain why customers should choose them.

04

Digital Advertising

"Clicks that convert. Spend that scales."

The strongest campaigns are built on a solid audio foundation — then extended across digital. We manage paid digital with the same rigor we apply to radio and traditional media: clear objectives, tight targeting, relentless optimization, and transparent reporting.

Google Search and Performance Max
Meta (Facebook & Instagram) advertising
YouTube and connected TV
Programmatic display and retargeting
Local service ads and Google Business
Landing page strategy and conversion optimization
Monthly performance reporting in plain English

Ideal For

Best for businesses that want measurable digital ROI that reinforces their audio and broadcast presence.

05

Campaign Creative

"Advertising that sounds like you mean business."

Strategy without execution is just a plan. Our creative team — led by nearly three decades of radio copywriting experience — produces advertising that's built to sell. Every piece of creative is grounded in the 5 W's framework: the right message, to the right person, at the right moment.

Radio and audio ad scripting and production
TV and video commercial production
Digital ad creative (static, animated, video)
Print and direct mail design
Billboard and out-of-home design
Campaign concept and art direction
Jingle and sonic branding

Ideal For

Best for businesses that need professional creative — especially audio — without a full-service agency retainer.

06

Local Market Domination

"Own your market. Keep competitors out."

For owner-operators competing in a defined geographic area, local market dominance is the goal. We build integrated campaigns — anchored in audio — that make your business the obvious choice in your community across every channel your customers use.

Local radio and audio strategy
Local SEO and Google Business optimization
Hyper-local digital targeting
Community sponsorship strategy
Reputation management and review generation
Seasonal and event-based campaign planning
Competitor conquest strategies

Ideal For

Best for retail, home services, restaurants, and professional services competing locally.

How It Works

From First Call to First Campaign

01

The 5 W's Audit

We start by answering the five questions your current advertising probably can't. Who are you reaching? What are you saying? When are you saying it? Where are you showing up? Why should they choose you? This audit becomes the foundation for everything.

02

Strategy & Recommendations

Based on the audit, we build a clear plan — which channels, which messages, which budget allocations, and which timeline. No fluff, no filler. Just a straight answer to "here's what we recommend and here's why."

03

Execution & Launch

We handle everything — media buying, creative production, campaign setup, and launch. You stay informed at every step without getting buried in details you don't need.

04

Measure & Optimize

Every campaign is tracked against real business outcomes. We report in plain English, cut what isn't working, and scale what is. No vanity metrics, no agency spin.

Pricing

Straightforward. No Surprises.

We don't publish rate cards because every engagement is scoped to what you actually need — not a pre-packaged bundle designed to maximize our revenue.

Most of our clients work with us on a monthly retainer that covers strategy, media management, and reporting. Creative and media spend are billed separately and transparently — you always know exactly where your money is going.

We work with owner-operators spending as little as $3,000/month on marketing and as much as $150,000/month. The right engagement depends on your goals, your market, and your timeline.

Project-Based

One-time strategy, brand, or creative work

Monthly Retainer

Ongoing management and optimization

Media-Only

Planning and buying without full management

Get a Custom Quote
W

Not Sure Which Service You Need?

Start with a free consultation. We'll ask the right questions, listen carefully, and tell you exactly what we'd recommend — and what we wouldn't.

Free 30-Minute Consultation

No pitch. No pressure. Just an honest conversation about your business.

Book Your Consultation

Or call us at (555) 800-1234